Smart marketers know that our brains are wired to ignore the mundane and expected. They also know that if you want to stand out in a mass of mediocrity, you need to make an emotional connection with your audience. What’s that got to do with your resume (and LinkedIn profile)? Everything.
As the featured guest on The Career Confidante podcast on 3.9.15, I shared some tips on how job seekers and those of you simply seeking to maintain your professional brand can stand out while providing value and building a network of likeminded pros on LinkedIn.
Chances are, if I tried to do your job, I’d suck at it, so why would you expect to be brilliant at my job? Prepare to open your eyes to what experts – those who’ve built careers promoting and positioning professionals like you – bring to the table.
After spending 2 1/2 dazzling days at the annual National Resume Writers’ Association (NRWA) conference back in September, I had to share some standout insights from my absolute favorite session, the HR / Recruiter Panel.