Smart marketers know that our brains are wired to ignore the mundane and expected. They also know that if you want to stand out in a mass of mediocrity, you need to make an emotional connection with your audience. What’s that got to do with your resume (and LinkedIn profile)? Everything.
Chances are, if I tried to do your job, I’d suck at it, so why would you expect to be brilliant at my job? Prepare to open your eyes to what experts – those who’ve built careers promoting and positioning professionals like you – bring to the table.
After making one change that took me from blah to unbearable, I learned something about fighting through it and gathering the energy and courage to make another major change – this time hitting it out of the ballpark. What can you learn from my recent undertaking in change?