Smart marketers know that our brains are wired to ignore the mundane and expected. They also know that if you want to stand out in a mass of mediocrity, you need to make an emotional connection with your audience. What’s that got to do with your resume (and LinkedIn profile)? Everything.
Stop brushing off those performance evals as a nuisance and hesitating to gather recommendations — whether in the form of a letter or on your LinkedIn profile — because I’ve got 7 ways to use quotes and snippets from all 3 to blow away the competition.
You’ve heard that you should be doing more than just accepting and sending generic invitations to connect on LinkedIn, but you’re just not sure what to say or do in order to prompt actual engagement. Well, here’s your answer. (Updated March 2016)
Chances are, if I tried to do your job, I’d suck at it, so why would you expect to be brilliant at my job? Prepare to open your eyes to what experts – those who’ve built careers promoting and positioning professionals like you – bring to the table.
After making one change that took me from blah to unbearable, I learned something about fighting through it and gathering the energy and courage to make another major change – this time hitting it out of the ballpark. What can you learn from my recent undertaking in change?